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Make your usersLove You

IRIS is the world's first emotional intelligence platform. Optimize your content for emotional impact — before your users even see it, increasing your revenue, retention, and engagement.

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91%

POSITIVE

SCORE

Accuracy Over Time

0.6s

Delivering Happiness to Leading Organizations

IRIS API

Your people deservesmarter content.

An average person spends 10 hours daily consuming content, but none of it is optimized for emotional impact. IRIS solves that. Think of it like Grammarly for Emotion: a real-time infrastructure layer that drives happiness, retention, and engagement for your organization.

Know how your content FEELS.

IRIS instantly scores your content for emotional impact — before it's ever seen. From programming your content feeds to public-facing campaigns, IRIS gives you a real-time emotional intelligence advantage across your entire content operation.

+21%Increased Ad Views

Across all platforms

Drive real behavioral CHANGE.

From content platforms to healthcare networks to retail environments, IRIS delivers clinically proven outcomes at scale. 94% end-user mood improvement, 25% increase in click-through rates, 21% increased view rates. 5× ROI. Results that drive your revenue, retention, and engagement.

Team collaborating on emotional strategy

100%User Satisfaction

Independently verified

Live anywhere in under 24 HOURS.

IRIS integrates wherever you manage your content — from enterprise intranets to public-facing apps. A single REST API call returns a full emotional score in 0.6 seconds. Your team can go live in under 24 hours without changing a single existing workflow.

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4.9★Star Rating

In 91 countries

API Specifications

Everything you need.Nothing you don't.

Built for enterprise from day one. IRIS is the infrastructure layer that brings emotional intelligence to any organization that creates, hosts, or distributes content — at any scale, in any industry.

Up to 10M+API calls per monthScales from a single team to a global enterprise without re-architecting

0.6sAverage API call timeReal-time emotional scoring at any volume, in any environment

99.4%Accuracy rateIndependently verified across millions of real-world calls

24hrsIntegration timeREST API + webhook — live on any system, stack, or workflow overnight

600MEnd users reachedDeployed across organizations of every size, sector, and geography

91+Countries servedGlobal infrastructure, built for local performance

15×Growth in 8 monthsThe fastest-scaling emotional AI platform in the world

1.5B+Annual impressions servedAcross every industry, content format, and distribution channel

IRIS API · v2.1

// POST /v1/analyze
Response · 200 OK · 0.6s
{
"score": 91.4,
"sentiment": "positive",
"confidence": "high",
"accuracy": "99.4%",
"happy": "Yes",
"neutral": 0.410228465,
"negative": 0.001245129,
"triggers_identified": 0,
"detailed_emotional_analysis": "Available"
}

Features

Built with science. Powered by AI.

Every Format, One API

Text, video, audio, ads — all scored instantly.

IRIS scores any content type in a single API call — headlines, long-form articles, video scripts, ad copy, emails, and audio. One integration gives your entire content operation a real-time emotional intelligence layer, regardless of format or channel.

Built on Real Neuroscience

Not just sentiment — actual emotional impact.

IRIS is built on peer-reviewed research in affective computing and positive psychology. Where sentiment analysis tells you positive or negative, IRIS models the specific emotional response your content will trigger — before it ever reaches a user. That's the difference between guessing and knowing.

Privacy-First by Design

We analyze content, not people.

IRIS scores the content itself — not your users. No behavioral tracking, no PII, no user profiles. Just clean emotional scoring at the content level. GDPR-compliant by design, and built for the most security-sensitive enterprise environments.

Partner Success

Real results, told firsthand.

“Goodable addresses a critical challenge facing digital publishers while demonstrating clear ROI. Prior to deployment, we evaluated their technology internally and found it delivered over 99% accuracy while requiring minimal overhead. At a time when news avoidance is at an all-time high, Goodable helps us surface content that audiences feel good about. They have my enthusiastic recommendation.”

Head of Strategic Partnerships